DoubleIP technically organizes and implements the 2010 Barilla in-store Promotion contest regarding Barilla new packs, for the Greek Market (April 2010 – July 2010). Barilla selected DoubleIP and its Mobile Marketing Service Creation Environment for designing an SMS campaign to promote the brand’s new packaging in Greece. The mobile marketing campaign is supported by POP events, on-pack advertising and amazing gifts, which endorse the feeling of “ Sharing a world of Italian pleasure with the new packs as a guide”. Consumers find a unique code within Barilla multi-packages, send it via SMS to a short code or via Barilla’s WEB page and participate to the draw. DoubleIP activated the advanced instant win mechanism of the platform, which enables participants to get notified immediately whether they win one of the more than 400 gifts. DoubleIP’s real time monitoring and reporting mechanism eased the integration with the gift handling and delivery company, creating a smooth overall process flow.

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