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Campaigns Platform

As the growth of the Telecoms sector continues to expand, the carries seek for innovative technologies that will gain them the competitive advantage in the marketplace, by enabling new customer acquisitions and ensuring the retention of the current customer base. Carriers are in need of generating higher demand for their services, stimulate per user revenue (ARPU) and increase customer retention by minimizing churn.

Within this fiercely completive sector, we are proud to have established a long-term presence, by offering an industry proven Campaigns Management Platform that has become the tool of choice for a number of top class Telcos.

Goal

With a clear aim at maximizing the revenue return per user while retaining the customer base, we have enriched our platform with an array of highly effective and forward looking technologies that span from pre/post-action behavioral analysis, to uplift modeling of the target audience.

Main Objectives & Features

 

By employing advanced uplift modeling techniques in efficiently segmenting the target audience, the platform effectively addresses the following core business objectives:

  • Revenue stimulation (ARPU)
  • Top-up amount & frequency increase
  • Increase of Active subscribers base
  • Churn minimization
  • Increase of Bundle penetration
  • Push data adoption
  • Target customers whose behavior can be changed, rather than those whose actions would have occurred without our intervention.
  • Sell products to customers who would have not been purchased without treatment.
  • Reduce targeting customers who would spend as much, or more, without treatment.
  • Eliminate many or all of the negative effects associated with miss-targeted campaigns.
  • Increase customer retention.
  • Keep profitable customers longer (Avoid churn)

Real time systemic customer invocation via threshold and specific trigger points setup. Behavioral analysis via post-processing of past usage

  • Access and analyze historical customer data and purchasing trends
  • Model purchasing behavior
  • Customer attributes correlation vis-à-vis their purchasing trends
  • Target group identification and segmentation
  • Segment customers into 4 basic target groups
    • The Persuadables (Group #1): customers who only respond to the marketing action because they were targeted
    • The Sure Things (Group #2): customers who would have responded whether they were targeted or not
    • The Lost Causes (Group #3): customers who will not respond irrespective of whether or not they are targeted
    • The Do Not Disturbs or Sleeping Dogs (Group #4): customers who are less likely to respond because they were targeted
  • Focus on “The Persuadables”
  • Real Time Event Based Campaigns (Real Time allocation of users to segments)
  • Configurable Campaigns with Exclusion Logic
  • Recurring & Continuous Campaigns with multiple user iterations
  • Ad-hoc segments identification for execution of campaigns
  • Campaign Priority Weights for Subscribers belonging to Overlapping Segments and are able to receive more than one campaigns
  • Reminders at configurable intervals
  • Campaign Flow definition: Multiple Campaigns with multiple campaign parts
  • Cyclic execution of campaigns for subscribers that belong to more than one campaigns
  • Campaign Responder & Non-Responder Real-Time events for triggering campaign parts or new campaigns
  • Variable and per user campaign start and end dates
  • Cool Down Periods, Blacklist, Whitelist
  • Customer Care Operations
  • Campaigns Configuration
  • Segments Identification
  • Reporting and Data Extraction

Core Business Objectives

By employing advanced uplift modeling techniques in efficiently segmenting the target audience, the platform effectively addresses the following core business objectives:

  • Revenue stimulation (ARPU)
  • Top-up amount & frequency increase
  • Increase of Active subscribers base
  • Churn minimization
  • Increase of Bundle penetration
  • Push data adoption

Strategic Targeting Objectives

  • Target customers whose behavior can be changed, rather than those whose actions would have occurred without our intervention.
  • Sell products to customers who would have not been purchased without treatment.
  • Reduce targeting customers who would spend as much, or more, without treatment.
  • Eliminate many or all of the negative effects associated with miss-targeted campaigns.
  • Increase customer retention.
  • Keep profitable customers longer (Avoid churn)

Targeting Design & Analysis

Real time systemic customer invocation via threshold and specific trigger points setup. Behavioral analysis via post-processing of past usage

  • Access and analyze historical customer data and purchasing trends
  • Model purchasing behavior
  • Customer attributes correlation vis-à-vis their purchasing trends
  • Target group identification and segmentation
  • Segment customers into 4 basic target groups
    • The Persuadables (Group #1): customers who only respond to the marketing action because they were targeted
    • The Sure Things (Group #2): customers who would have responded whether they were targeted or not
    • The Lost Causes (Group #3): customers who will not respond irrespective of whether or not they are targeted
    • The Do Not Disturbs or Sleeping Dogs (Group #4): customers who are less likely to respond because they were targeted
  • Focus on “The Persuadables”

Platform Features

  • Real Time Event Based Campaigns (Real Time allocation of users to segments)
  • Configurable Campaigns with Exclusion Logic
  • Recurring & Continuous Campaigns with multiple user iterations
  • Ad-hoc segments identification for execution of campaigns
  • Campaign Priority Weights for Subscribers belonging to Overlapping Segments and are able to receive more than one campaigns
  • Reminders at configurable intervals
  • Campaign Flow definition: Multiple Campaigns with multiple campaign parts
  • Cyclic execution of campaigns for subscribers that belong to more than one campaigns
  • Campaign Responder & Non-Responder Real-Time events for triggering campaign parts or new campaigns
  • Variable and per user campaign start and end dates
  • Cool Down Periods, Blacklist, Whitelist

Intuitive user friendly GUI

  • Customer Care Operations
  • Campaigns Configuration
  • Segments Identification
  • Reporting and Data Extraction