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Mobile Marketing SCE

DoubleIP's revolutionary mobile marketing service creation environment gives life to any envisaged mobile marketing activity. Relying on a robust Multipurpose Services & Communication Platform (MSCP), it achieves seamless integration of fundamental components, leading to successful mobile marketing campaigns with unmatched easiness:

  • SMS, MMS, USSD, Voice, Video, Mobile Web, communication channels utilization and combination for the introduction of interesting, creative & capturing campaigns
  • On-line advertising and email channels integration for promoting mobile campaigns 
  • Profiling Engine activation for targeted campaigns
  • Client’s CRM integration for personalized campaigns
  • Opt-in databases creation for periodic long term brand-consumer communication and customer relationship building
  • Mobile Coupons & Tickets Engine for user value creation and automated services
  • Rewards Allocation module driving user involvement
  • Lottery module for providing incentives
  • Voting, Quiz and Customer Research components enabling user participation and interactivity
  • Points Collection Engine for building brand loyalty
  • Campaign Monitoring and Results Reporting modules for marketing analysis

 

Combining any of the above functional elements enables rapid deployment and launch of customized, feature rich, mobile marketing campaigns.

Contact us and watch your ideas put in practice.

 

Mobile Marketing SCE supports multiple mobile communication channels as the means to deliver marketing messages and receive user input triggering activities, for the composition of interesting and capturing marketing campaigns. More precisely any created mobile campaign service can utilize: SMSC adapters, for transmitting and receiving SMS messages MMSC adapters, for transmitting and receiving MMS messages Voice call adapters, for placing outgoing and receiving incoming calls Video call adapters, for placing outgoing and receiving incoming video calls Video straming adapters, for publishing online videos HTTP and HTTPS (secure HTTP) adapters for receiving user/client requests and for initiating external system calls Use any combination of communication channels creatively and deliver incredible multimedia marketing campaigns.

Mobile marketing campaigns maximize their efficiency when promoted through other media and channels. Our mobile marketing SCE provides integrated promotion tools for web online advertising and can additionally utilize the e-mail communication channel to support the mobile marketing activity. Web online widgets, ready for web site integration, are automatically generated by the platform upon simple configuration. The widgets capture user’s activities on the web and trigger the initiation or progress of the campaign. An example of a web-integrated activity is a click to an action banner. The viewers of the banner are prompted to enter their mobile phone. This activity can become the starting point of a mobile campaign. Additionally, email communication can be used in order to distribute promotional, descriptive or other messages to individuals or groups, depending on the entire service specification and its purpose. View an example of combined online and mobile marketing activity.

CRM

Mobile Marketing SCE can integrate to client’s CRM systems in order to gain access to specific information differentiated per individual. The exposed CRM data, being available to the service creation environment, can be used for targeted and personalized marketing and sales activities. Examples of CRM data usage include: Name and Surname, for personalizing marketing massages Products purchase history, services usage and demographic data, for user profile creation and targeted campaigns

Databases

The platform enables dynamic database creation for recording various user related information. The recorded information can range from simple voting preferences to mobile groups participation and specific purpose brand acceptance communication (opt-in databases).

Profiling

Mobile Marketing SCE offers a powerful, open architecture, profiling engine, which operates on any of the available CRM fields and OPT-IN database tables. Any data exposed by the client’s CRM system and any collected data registered in the OPT-IN databases can be used to create rules for defining and extracting user groups for targeted mobile campaigns.

Based on the inherent session and transaction control mechanisms of the service creation environment, marketing activities like voting, polls, quizzes and customer research become trivial and can be handled via simple configuration on the graphical user interface of the platform. The available possibilities are many, from single question polls to multiple sequential customer research questionnaires and increasing difficulty quizzes.

Lottery module enables the setup of lotteries and the definition of participating events or actions in a lottery. Moreover, the service provides the following options regarding draws:

  • Every Nth message wins
  • Automated algorithmic secure draw
  • User defined winner

 

The platform enables the definition of campaign events or actions that allocate points to a user. Each event or action can be associated to specific number of points, providing different value to different user activities. The Points Collection component is a great tool for:

  • Giving incentive to users through competition
  • Guiding the user actions to targeted products/services, splitting the points according to the desired result
The users that collect points can then be accordingly.

 

Mobile Marketing SCE features a flexible rewards allocation mechanism able to integrate simply any possible benefit for mobile campaign participants. Rewards can take any form and can be allocated following the completion of specific actions or can be exchanged with points collected through activities on the platform.

Mobile Coupons and Tickets

The integrated mobile coupons engine enables marketers to provide incentives to participants of the mobile campaign. Incentives can take the form of any reward like discount coupons, free.pngt allocations, tickets to events, free passes and much more. The mobile marketing SCE provides a sophisticated, unique coupon and ticketing mechanism supporting plain text and 2D codes with traceable sales and usage measurement reports, based on integration to client systems or business processes. Mobile coupons and tickets is the method to allocate to users their obtained rewards

Monitoring the progress, reporting of the results and measurement of the effectiveness of the mobile campaign, according to the preset objectives and goals, is of primary importance for brand managers and marketers. As such the platform has been designed in a way to seamlessly integrate all components with the Monitoring and Reporting engine. Any action or event related to any fundamental marketing campaign module is registered and available for use, resulting in meaningful, explicit or summarized reports.

 

Mobile Marketing activities are endless especially when combined with online advertising. We selected a representative example, to illustrate how Ideas can Put In Practice, using several technologies and communication channels, creating a marketing approach that fits the fast-growing mobile era.

 

Communication Channels

Mobile Marketing SCE supports multiple mobile communication channels as the means to deliver marketing messages and receive user input triggering activities, for the composition of interesting and capturing marketing campaigns. More precisely any created mobile campaign service can utilize:

  • SMSC adapters, for transmitting and receiving SMS messages
  • MMSC adapters, for transmitting and receiving MMS messages
  • Voice call adapters, for placing outgoing  and receiving incoming calls
  • Video call adapters, for placing outgoing and receiving incoming video calls
  • Video straming adapters, for publishing online videos
  • HTTP and HTTPS (secure HTTP) adapters for receiving user/client requests and for initiating external system calls

Use any combination of communication channels creatively and deliver incredible multimedia marketing campaigns.

On-line ads & email

Mobile marketing campaigns maximize their efficiency when promoted through other media and channels. Our mobile marketing SCE provides integrated promotion tools for web online advertising and can additionally utilize the e-mail communication channel to support the mobile marketing activity.

Web online widgets, ready for web site integration, are automatically generated by the platform upon simple configuration. The widgets capture user’s activities on the web and trigger the initiation or progress of the campaign. An example of a web-integrated activity is a click to an action banner. The viewers of the banner are prompted to enter their mobile phone. This activity can become the starting point of a mobile campaign.

 

Additionally, email communication can be used in order to distribute promotional, descriptive or other messages to individuals or groups, depending on the entire service specification and its purpose. View an example of combined online and mobile marketing activity.

 

CRM, Databases & Profiling

Mobile Marketing SCE can integrate to client’s CRM systems in order to gain access to specific information differentiated per individual. The exposed CRM data, being available to the service creation environment,  can be used for targeted and personalized marketing and sales activities. Examples of CRM data usage include:

  • Name and Surname, for personalizing marketing massages
  • Products purchase history, services usage and demographic data, for user profile creation and targeted campaigns

Databases

The platform enables dynamic database creation for recording various user related information. The recorded information can range from simple voting preferences to mobile groups participation and specific purpose brand acceptance communication (opt-in databases).

Profiling

Mobile Marketing SCE offers a powerful, open architecture, profiling engine, which operates on any of the available CRM fields and OPT-IN database tables.

Any data exposed by the client’s CRM system and any collected data registered in the OPT-IN databases can be used to create rules for defining and extracting user groups for targeted mobile campaigns.

User profiling is the key for successfully reaching the defined mobile marketing objectives.

Voting, quiz, research

Based on the inherent session and transaction control mechanisms of the service creation environment, marketing activities like voting, polls, quizzes and customer research become trivial and can be handled via simple configuration on the graphical user interface of the platform. The available possibilities are many, from single question polls to multiple sequential customer research questionnaires and increasing difficulty quizzes.

Lottery

Lottery module enables the setup of lotteries and the definition of participating events or actions in a lottery. Moreover, the service provides the following options regarding draws:

  • Every Nth message wins
  • Automated algorithmic secure draw
  • User defined winner

Points Collection

The platform enables the definition of campaign events or actions that allocate points to a user. Each event or action can be associated to specific number of points, providing different value to different user activities. The Points Collection component is a great tool for:

  • Giving incentive to users through competition
  • Guiding the user actions to targeted products/services, splitting the points according to the desired result
The users that collect points can then be rewarded accordingly.

 

Rewards

Mobile Marketing SCE features a flexible rewards allocation mechanism able to integrate simply any possible benefit for mobile campaign participants. Rewards can take any form and can be allocated following the completion of specific actions or can be exchanged with points collected through activities on the platform. Mobile Coupons and Tickets

Mobile Coupons & Tickets

The integrated mobile coupons engine enables marketers to provide incentives to participants of the mobile campaign. Incentives can take the form of any reward like discount coupons, free.pngt allocations, tickets to events, free passes and much more. The mobile marketing SCE provides a sophisticated, unique coupon and ticketing mechanism supporting plain text and 2D codes with traceable sales and usage measurement reports, based on integration to client systems or business processes. Mobile coupons and tickets is the method to allocate to users their obtained rewards

Monitoring & Reporting

Monitoring the progress, reporting of the results and measurement of the effectiveness of the mobile campaign, according to the preset objectives and goals, is of primary importance for brand managers and marketers. As such the platform has been designed in a way to seamlessly integrate all components with the Monitoring and Reporting engine. Any action or event related to any fundamental marketing campaign module is registered and available for use, resulting in meaningful, explicit or summarized reports.

IPIP

Mobile Marketing activities are endless especially when combined with online advertising. We selected a representative example, to illustrate how Ideas can be Put In Practice, using several technologies and communication channels, creating a marketing approach that fits the fast-growing mobile era.