MISKO S.A. selected the feature rich and powerful Mobile Marketing Service Creation Environment offered by DoubleIP for implementing and executing its Summer 2010 “on-pack” SMS campaign (May 2010 – August 2010). The activity’s subject was the summer in Greece, the moments of pleasure and fun that it offers and its combination with authentic Greek summer pasta tastes! Consumers send via SMS, the unique code found within MISKO multi-packages and participate to a series of upcoming draws. Based on the total number of SMSs per customer, DoubleIP created multiple participation levels, allowing MISKO to follow a targeted communication approach towards consumers. For awarding the prizes to participants, DoubleIP activated three (3) different drawing mechanisms on the platform: instant-win, automatic random draw and execution controlled random draw. Variable content winner notification messages were enabled and their transmission time was controlled using delivery timeframe constraints. All MISKO requirements for reports and statistics were covered by the platform’s real time campaign monitoring system.

Contact us. With DoubleIP’s mobile marketing service creation environment you can see your mobile marketing Ideas Put In Practice.