Following the successful “on-pack” promotion for the introduction of Barilla’s new packages in the Greek market, DoubleIP organized and implemented the new campaign for the brand’s Piccolini pasta!

Piccolini campaign promotes the mini-size pasta to families with kids and the presents of the contest are carefully selected to embrace and elevate family life and joyful moments of parents with kids. The campaign is advertised on Piccolini packs, where consumers find a unique code, send it via SMS to a short code or via Barilla’s WEB page and participate to a rich prizes draw. For awarding the prizes, DoubleIP activated two (2) drawing mechanisms on its mobile marketing platform: instant win and random electronic draw. For each unique code sent, participants can win one of the instant prizes while at the same time they enter or increase their participations for the final draw, which will take place after the end of the campaign and will distribute the biggest prizes of the contest. Once more, DoubleIP’s real time campaign monitoring and reporting tool eases the gift handling and delivery process flow.

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